Greg Battersby

Greg Battersby

Of Counsel |  gjbattersby@gbiplaw.com

Greg Battersby, who has practiced law for more than 40 years, is one of the most respected names in the field of intellectual property law and licensing.  Since 1995, he has served as the general counsel for the International Licensing Industry Merchandisers’ Association (“LIMA”) and, in 2009, was inducted into its Licensing Hall of Fame — the first (and only) practicing attorney to have ever achieved that honor.

Greg has also been an officer, member of the Board of Directors and chairman of the Publications Committee of the New York Intellectual Property Law Association and is admitted to practice in Connecticut, New York and as a Patent Attorney before the U.S.P.T.O.

Greg was one of the founding partners of and helped build a major IP law firm in Connecticut after having previously worked at two major New York City IP firms —  Morgan & Finnegan and Fitzpatrick, Cella, Harper & Scinto — as well as Gulf & Western Industries (now Viacom) where he was senior IP counsel.  He has represented many of the leading property owners in the entertainment, sports, celebrity, corporate and art communities and has negotiated and drafted more than a thousand license agreements.  Prior to entering the legal profession, he was a member of the Advanced Development team in the Quality Control laboratory at Grumman Aerospace Corp. where he worked on the F-14 and Lunar Excursion Module (“LEM”) programs.  Greg has an undergraduate degree from Seton Hall University and earned his law degree from Fordham University, School of Law where he was an editor of the Urban Law Journal.

A prolific author, Greg has co-authored more than 36 books on various licensing and intellectual property topics, including the seminal book on the law of merchandising, The Law of Merchandising & Character Licensing (West), which was originally published in 1985 and is updated annually.   Greg has also co-authored License Agreements: Forms and Commentary and Drafting Internet Agreements (Aspen Publishers) as well as The Basics of Licensing and The Basics of Licensing: Licensee Edition (Kent Press) and endorsed by LIMA.

Greg has served as an executive editor for the Licensing Journal for more than 30 years and the IP Litigator (both Aspen Publishers) for more than 18 years.  He has served as a legal columnist for a number of business publications, including Total Licensing.  He has written more than 60 articles and given more than 200 talks on IP and licensing topics.  Greg has been qualified as an expert witness on licensing-related matters on more than 30 occasions.

Greg turned his passion for baseball into a business, creating a computerized video baseball/softball pitching simulator for which he is a named inventor on 13 U.S. patents and more than 20 international patents.  In his spare time, he serves as CEO of ProBatter Sports, (www.probatter.com) which manufactures and sells these simulators to a wide range of customers, including Major League Baseball teams and players as well as to more than 300 colleges and commercial batting cages.  The company entered the cricket market in 2011 with the first-ever cricket bowling simulator, which is now used by the national teams in England and Australia, and at the International Cricket Council’s training center in Dubai, United Arab Emirates.

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